Industrial Design Case Study: A New Form for the Air Conditioner

"We are completely revolutionizing air conditioners," writes startup Transaera, "with advanced materials that remove moisture from the air before cooling it. Then we use the heat generated by the air conditioner – instead of wasting it – to dry the material for the next cycle. The process uses less electricity, resulting in long-term cost savings and reduced greenhouse gas emissions." The company had the technology, but what they didn't have was a finished product. To realize it, they...