• Director Product Marketing, Talent

    ADP Roseland, NJ 07068

    Job #2318091826

  • Director, Product Marketing - Talent

    Looking to help influence the future of human capital management (HCM) and accelerate sales and marketing success? Then make a new product marketing role on the ADP Go-to-Market team the next step in your career. We're looking for a hands-on product marketer to create breakthrough product positioning and messaging and drive successful product launches.

    Reporting to the VP of Product Marketing, the Product Marketing Director plays a significant role in guiding the product investment strategy, launching new products and enhancements, and measuring progress of product initiatives in our segment focused on larger client companies. You'll represent the voice of the product and the views of the customer, understand the rapidly changing competitive landscape, and partner closely with product and sales to bring unmatched solutions to the market.

    The Director, Product Marketing will work closely with a cross-functional team across Product Management and Development Marketing, Sales, Service and Operations to craft and execute go-to-market plans, product launches and marketing programs. The role will also collaborate with our Market Insights, Competitive Intelligence and Analyst Relations teams to develop a unique market perspective and craft relevant, differentiated product positioning and messaging for our unique and compelling solutions. This person also plays a key role as an expert on our HCM products and communicating them to various internal and external audiences.

    Stand Apart! You'll build positioning, messaging, and value-propositions to distinguish ADP in the market - and establish yourself as a product expert.

    Go for the Win! You'll transform buyer insights and competitive intelligence into product messaging and tactics that win in the market.

    Live on the Edge! You'll be at the forefront of bringing new products to market - by creating and executing launch plans that bring awareness, understanding and enthusiasm to prospects and clients alike.


    Market Insight . Help chart the course of ADP's product evolution and go-to-market strategies.

    • Bring an "outside-in" HCM market perspective to stakeholders across Product, Marketing, and Sales by studying competitors, technology trends, market conditions, regulatory changes, and buyer behaviors

    • Drive market research initiatives, identify industry trends, and stay current with regulatory issues and other industry initiatives that impact ADP's business

    • Identify and size growth opportunities

    Messaging & Positioning . Articulate the messaging for ADP's products, and manifest this in a variety of channels and touchpoints for numerous stakeholders and their audiences.

    • Develop a compelling value proposition to differentiate ADP from competitors

    • Create and maintain message platforms to enable stakeholders across Marketing, Sales and Product (among others)

    • Collaborate with Sales Readiness, Enablement, and Effectiveness teams to deliver messaging and guidance for demo tactics and talk tracks, sales education, and sales tools such as product presentations, video explainers, and other market-facing content

    • Contribute to the development of important presentations and assets such as analyst submissions and briefings, industry and client events, and other internal & external opportunities that showcase our products

    Go-to-Market . Help bring ADP's products to market.

    • Create and implement product marketing strategies which elevate ADP's position in the market

    • Act as the go-to-market link between Product Management and Corporate Marketing - by creating marketing plans, launch plans and communications

    • Drive sales growth per plan - including new sales and existing client upsell/cross-sell

    • Develop and monitor measurement and metrics on product sales and performance

    Product Evangelism . Communicate the value and benefits of the ADP offering to internal and external audiences.

    • Work with client marketing and communications teams to get the word out for key product news and milestones, including product road maps

    • Work with Analyst Relations team on evaluations and briefings

    • Serve as a contact for product knowledge, subject matter expertise, and industry insight



    • Bachelor's degree required or equivalent

    • Minimum of 5-7 years in product marketing and related roles

    • Experience in working with and empowering sales teams

    • Technology product messaging and product launch experience with proven results

    • Experience developing and communicating product messaging successfully deployed by sales and marketing teams


    • Knowledge and experience in B2B technology and HCM / talent management & acquisition solutions

    • Experience working within large businesses

    Personal Traits: Preference will be given to candidates who have the following:

    You Understand Talent Management . You have knowledge and experience in talent management, talent acquisition, recruiting, or learning & development - perhaps from a previous employer, or in a past role as an HCM practitioner.

    You Drive Great Content . You're often called upon and always exceed expectations for frequent high-quality deliverables - ranging from marketing materials or sales assets such as blog posts, e-books, webinars, product videos, infographics, guides, and customer success stories. You simplify the complex - and your output is known for clear messaging, consumable content, and engaging design.

    You're A Communicator . You have an affinity for sales and selling (perhaps from a previous role in direct sales or sales support.) You're energized by an audience, with proven approaches to influence how others think. You equip others to do so - through written content, spoken word, or dynamic presentations, with a mastery of the latest internal technology tools to help get the job done.

    You're A Leader . You know how to collaborate in a matrix environment and orchestrate broad initiatives among numerous stakeholders, including senior leaders. Yet you're able to influence across organizational lines, with strong presence and compelling presentation of your point-of-view. You're a highly collaborative team player who knows how to "get things done" in a fast-paced, energetic, and complex environment.

    You're Proven & A Self-Starter . Even with minimal guidance or ambiguous objectives, you take initiative and work hard. You're known for your creativity, and idea generation. You've successfully built breakthrough product positioning and go-to-market strategies, relying on flawless execution to bring these from ideation to meaningful results. You're trusted because of your personal integrity.

    At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

    We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

    The targeted base salary range for this role is listed in the compensation section below. Actual salary may be above or below this range based on factors such as location, skills, and relevant experience. In addition, this position may include additional compensation in the form of bonus, equity, or commissions.

    If you are a full-time salaried or hourly worker, we offer the following benefits:

    • Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short- and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

    Compensations Range for U.S. Nevada, Colorado & New York Residents: $120,000 - $140,000

    Explore our COVID-19 page ~~~/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

    Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

    Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click ~~~/ to learn more about ADP's culture and our full set of values.

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