Senior Manager Marketing Operations - CTC
Purpose & Overall Relevance for the Organization:
Backbone for Concept to Consumer (CTC) marketing operational processes: Provide infrastructure, mindset, and capabilities to implement global and market specific processes that allow CTC teams to focus on their tasks in a consistent and efficient way. Responsible for driving operations, logistics and calendar management for CTC teams within the Marketing Organization.
Key Accountabilities :
Own the CTC end to end GTM process, milestones, and calendar. Provide strategy, objectives, roles and responsibilities, templates, deliverables, and output around all CTC milestones.
Connect CTC stakeholders from Merchandising, Trade Marketing, Field Marketing, Digital Activation, Retail Concepts and Visual Merchandising, focusing on Alliance Accounts and DTC, to curate a premium and consistent consumer experience across all channels.
Manage relationship with Global MOPS / CTC counterparts and ensure all necessary business planning and execution tools are completed and shared.
Create feedback mechanisms and conduct analysis and process improvement projects focused on milestone needs & expectations, outputs, and cross functional coordination.
Maintain a communication cadence with all CTC teams (both solid and dotted line) and cross-functional partners, including Key Cities, Digital, Finance, Supply Chain, Business Development.
Support the execution of the GTM process from commercial input to sell-in review at the market level reflecting globally defined range and activation components, including Membership, Brand Collection and DTC Exclusives.
Support sell in and sell out processes, including synthesizing sell in tools and creation of new tools (ie toolkits, handover materials, meeting takeaways, etc)
Increase efficiency by driving improvements in general business process in conjunction with all Marketing Operations teams: Brand Activation, Marketing Systems, Samples, Strategic BU Projects.
Liaise with Canada orgs to align on all processes and delivering market efficiency.
Establish best practices, manage creation and delivery of training & tools to educate CTC employees on business process, roles and deliverables.
Focus on reducing internal complexit, clearly defining roles and responsibilities of the GTM processes and calendar.
Contribute to other marketing operations projects as assigned.
Adherence to defined timelines, completeness of content delivered
Project delivery: agreed timelines, budgets and impact assessed
Global CTC Merchandise Management
Finance, Supply Chain and IT
Knowledge, Skills and Abilities :
Strong computer skills (Outlook, PowerPoint, Excel, SharePoint, Word, Smartsheet)
Understanding of adidas Systems (DST, DMT, GTM Hub, Marvin, MicroStrategy)
Strong Project Management Skills.
Strong organizational skills and attention to detail.
Ability to multi-task and prioritize in a fast-paced environment.
Excellent interpersonal skills: the ability to work successfully both independently and cross-functionally, with a wide range of constituencies.
Understanding of Communications, Brand Activation and Merchandising functions
Ability to learn new complex systems, tools, and processes quickly and resourcefully.
Ability to define problems, collect data, establish facts, analyze root cause(s), draw valid conclusions, and propose viable business solutions.
Ability to work effectively in a team environment.
Requisite Education and Experience / Minimum Qualifications:
3-5 years' experience in a marketing operations or related field
Bachelor's degree in business, marketing, or related field
IT skills: Word: Basic; Excel, SharePoint, Outlook and PowerPoint: advanced
Fluent in English (writing and verbal)
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture - the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don't have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.
COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other's abilities and talents.
Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors' training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Senior Manager Marketing Operations - CTC
TEAM: Marketing & Communications
Contract Type: Full time
Date: Jul 16, 2021