• Director CTC YEEZY

    Adidas AmericaPortland, OR 97240

    Job #1694847600

  • Director CTC YEEZY


    • Create and execute strategies to enable successful sell-thru and healthy maintenance of product franchises according to the category net sales ambition, standard margin targets, and dynamic data-led go to market process.

    • Point person for commercial, forecasting and go to market needs for the Business Unit, global markets, and sales channels thru key milestones, handovers, and day-to-day touchpoints.

    • Lead/support category and brand projects and initiatives

    Key Responsibilities of Director Concept to Consumer:

    • Lead the team that delivers footwear rollout: volumes, distribution and corresponding go to market strategies that meet financial ambition and maintain franchise health.

    • Create and deliver clear plans and innovative solutions at key go to market milestones and handovers based on business insights, consumer/market data, and trend.

    • Provide consumer, market, and business input to product creation triad.

    • Along with Business Intelligence and relevant business partners review/improve/create tools required to enable a dynamic and agile go to market.

    • Lead seasonal/yearly range merchandising plan (segmentation, flow, etc) with input from product triad and collaboration partners.

    • Create/communicate seasonal plans to markets; manage market interaction.

    • Innovate go to market strategy with use of current and creation of new data tools and processes.

    • Communicate clear launch cadence, sell-out targets, andtoolkitguidelines to global markets.

    • Guide designated markets/channels in building category business plans and priorities.

    • Collaborate with and support key markets/channels to achieve financial targets and KPI's.

    • Evaluate the key markets/ channels to ensure proper implementation of marketing strategies. Use regular analysis and business relevant information to develop future CtC plans

    • Lead and support on appropriate category strategic initiatives, e.g. SBP, sustainability, etc. Participate in Brand strategic projects.

    • Direct management of direct reports and team

    • Set team/individual targets, guidelines and assess direct reports

    • Develop the functional and soft skills of talent

    • Budget management as assigned.

    Key Relationships:

    • Product Marketing

    • Brand Communications

    • EIM

    • Global Hype CTC

    • Global Sales

    • Market category leads

    • Finance

    • Global Supply Planning

    • Design

    • Development

    • HR


    • Strong commercial/business acumen

    • Keen understanding of consumer and marketplace as well as sneaker, fashion, and sport culture

    • Understanding of and ability to innovate go to market function and processes.

    • Ability to influence others upward and across the team/organization

    • Ability to drive strong, innovative team culture

    • Collaborative, team-first mindset

    • Data-led, innovative mindset

    • Organizational, communication and presentation skills

    • Leadership skills

    • IT Skills:

    • Outlook: Advanced

    • Word: Advanced

    • Excel: Advanced

    • PowerPoint: Advanced

    Requisite Education and Experience / Minimum Qualifications:

    • University degree or equivalent education required

    • 10 years of relevant work experience

    • Minimum 3 years managerial experience

    • 3 years working with go to market, merchandising, production creation or related field

    At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture - the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

    • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don't have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.

    • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other's abilities and talents.

    • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors' training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

    adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

    Job Title: Director CTC YEEZY

    Brand: adidas

    Location: Portland

    TEAM: Marketing & Communications

    State: OR

    Country/Region: US

    Contract Type: Full time

    Number: 346283

    Date: Sep 16, 2021

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